Very few Creative Directors in advertising possess true hands-on fluency across photography, 3D/CG, color grading, and cinematography. That rare, end-to-end perspective is what enables me to lead every project with clarity, precision, and authorial intent from the first idea to the final frame.

It began early, a film SLR, an instinctive feel for light and composition, and a fascination with what a single image could communicate. That foundation never faded. Today, I concept and direct high end productions while partnering with world class photographers and CG studios to craft refined, narrative driven visuals built to cut through.

Rooted equally in photography and CG, with extensive experience as both a DP and colorist, I understand the full arc of an image's creation. I don't simply direct the vision, I speak the language of every discipline required to realize it.