Hyundai Superbowl Find Your 7

"Find Your 7" was a 2013 Hyundai Super Bowl marketing campaign designed to promote the 7-passenger Hyundai Santa Fe. It featured a mobile-first digital experience, allowing users to connect via Facebook to build their "ultimate team" and engage with the brand through social-mobile integration. 

Key aspects of the "Find Your 7" campaign:

Targeted Vehicle: The campaign highlighted the 7-passenger 2013 Hyundai Santa Fe.

Digital Integration: Users could visit a dedicated site and connect with their Facebook profiles to participate in the interactive, mobile-focused campaign.

Social & Mobile Focus: The campaign was designed for the second-screen experience (using mobile devices while watching TV) and was recognized for its innovative, mobile-first approach.

Success: The campaign was well-received, with PR Newswire noting that the "Find Your Seven" campaign helped secure a high spot for Hyundai in YouTube's ad blitz.